Evaluation

Language

 My product has many of the conventions expected in a magazine. The Masthead is larger than the rest of the text and is placed at the top of the page, this is so people recognise the magazine and know what it is. There is also a sky line which is ‘we put the cool in college life’ which is a way of enticing the audience and telling them what it is we do for them. The barcode, price and issue number are placed in the bottom left hand corner so they know the price and how many previous magazines have being publish, this could help understand how successful it is.

Other conventions used are the image is a medium close up and the model is smiling showing she is happy to be there, this sets a good example for the magazine showing that it is a lively and joyful and full of good news rather than depressing and upsetting. There is also the use of cover lines around the sides of the main image with strap lines placed underneath, these give the audience an idea of the articles that are going to be featured in the magazine, and giving them a quick look of what they are going to be about, if they read these they may be more likely to want to buy the magazine to read the full story.

The use of a house style means that the magazine then has a brand identity that people can recognise and relate to the magazine when they see it. The house style of this magazine is, purple, black and white and the fonts are Trajan Pro, Times new roman and Tahoma.

I have also used a flash, this offers a chance to win a free product if they go to a certain page, and this is another way of making it more likely that the customer will buy the magazine as they have the chance to gain something out of it. Finally there is an identifying image, which is an image of the college logo; this is so the audience know that the magazine is related to the college.

Institution

This magazine would be distributed by Wyke College, as this is was the information within the magazine is based on. No other company outside of the college with have any relevance to it as only students/teachers at the college would be interested in reading it.

Ideology

The fact that the model in the image is holding books and has a happy relaxed expression on her face shows that the values and beliefs of this college are that everyone should have the opportunity to be educated and make it an enjoyable process.

Also buy using a female model it represents the school as believing that woman should have equal rights the men in getting an education and having the chance to gain a good career rather than being at home being a stereo-typical woman.   

Audience

It is easy to understand that the target audience for this magazine is college students, they would be able to find relevant information about events, the goings on around the college and even advice. They can also learn about their fellow students such as the main feature of my magazine which is aimed at a certain student.

Representation

Students are represented in this magazine in a certain way, this is that they are chirpy and pleased to be at the college but at the same time capable of doing the work, this is shown in the image as the model appears comfortable in her surroundings with a happy expression, and is also in the library holding books which shows she is ready to work. The main feature related to the image also portrays the students as having intelligence as it is about how she uses the library to the best of its resources.